Located in the heart of new Cairo and at the crossroads of the axis to the New Capital.

Our 7-core values guide us, shape our culture, and help us make decisions. These values are our handbook from how we do everything to helping us succeed and have fun in the process.

Mission

To equip healthcare providers and the public with an exceptional wellness experience driven by innovation with a focus on the smallest details.

Vision

Recognized as the innovative wellness leaders in the MENA region

Our Values

Leadership

Giving how fast the future is getting hold of everything, it’s prime to transform our mindset towards it and have the courage to shape it!

Integrity

It started at the helm, and then it percolated down through the deepest layers, until it became the heart and soul of our culture.

Transparency

What people really want now is not just a product or a service, it’s an experience that is more honest and transparent.

Sustainability

Eterna is carefully designed to move a story forward towards a distinct goal!

Detailed

Big ideas are only as powerful as the details behind them. At Eterna we are obsessed with the details!

Passion

We are committed heart and mind to provide you an unforgettable experience.

Boldness

Change takes bold leadership and investment.

Innovators by Nature

Al-Motahedoon Group

Al Motahdedoon Group; over a decade of innovation and pioneering in the healthcare real estate development.

Since 2010, we recognized the rising expectations in the healthcare sector and the need to provide doctors with professional work-spaces based on the latest technologies in the medical sector.

As a result, in 2011, HealthCare City (HCC) was born to become the first medical complex hosting a hospital, Egypts’ largest oncology center, multi-disciplinary clinics, medical labs, and complemented by pharmacies in a modern and centrally managed building, followed by the Cairo Medical Center (CMC) at 2017.